The Social Media SIG evolved from evaluations received at the IPAA NSW State Conference in July 2011 where fundamental questions were asked about the communication challenges facing government and the way in which we do business.
The Social Media SIG will provide a forum for discussion, sharing best practice and capacity building through peer-to-peer training, in the use of emerging technologies and social media platforms for the public sector.
We will do this by:
- Social Media 101 for absolute beginners – for example, learn how to set up both personal and corporate Facebook and Twitter accounts
- For moderate to advanced practitioners more complex uses of social media tools will be explored and citizen and/or staff digital engagement strategies workshopped and developed for ‘real’ projects that members bring to the table
- Tools available for monitoring, listening and measuring conversations across social media platforms; why we need to do it and how listening can inform the direction and mediation of online conversations and engagement strategies.
The Social Media SIG holds two IPAA NSW events every year. We encourage members and others to suggest relevant topics and speakers.