The Social Media SIG evolved from evaluations received at the IPAA NSW State Conference in July 2011 where fundamental questions were asked about the communication challenges facing government and the way in which we do business.

Aims and objectives

The Social Media SIG will provide a forum for discussion, sharing best practice and capacity building through peer-to-peer training, in the use of emerging technologies and social media platforms for the public sector.
We will do this by:

  • Presenting current and best practice examples in the use of social media as a tool for citizen and staff engagement
  • Providing hands-on workshops to address members’ needs in emerging social technologies whilst understanding the workshop content will be developed and tailored to suit a variety of knowledge and skill sets:

              - Social Media 101 for absolute beginners – for example, learn how to set up both personal and corporate Facebook and Twitter accounts
              - For moderate to advanced practitioners more complex uses of social media tools will be explored and citizen and/or staff digital engagement strategies workshopped and developed for ‘real’ projects that members bring to the table
              - Tools available for monitoring, listening and measuring conversations across social media platforms; why we need to do it and how listening can inform the direction and mediation of online conversations and engagement strategies.

  • Recognising and using the IPAA membership to build capacity and skills
  • Facilitating discussions about successful public sector engagement campaigns 
  • Presenting leaders and their case studies in related areas such as:
    - Open Government – making information and data accessible and available
    - Gov 2.0
    - Collaborating and engaging with other public servants, government agencies, NGOs and with our citizens using social media platforms to listen and to have meaningful conversations
    - Building public sector reforms around distributed systems that reflect new networks instead of centralised structures
    - Encouraging behavioral change amongst the community – means going from passive recipient to active contributor to policy development and service design and delivery
    - Innovation – recognising that solving public problems needs new combinations of experience, insight and access to convenient forums that allow discussion and debate.

Program of events

The Social Media SIG holds two IPAA NSW events every year. We encourage members and others to suggest relevant topics and speakers.


Join the IPAA NSW Public Sector Social Media Discussion Group on LinkedIn.

Register your interest in the Social Media SIG.






Contact us

Office address
Level 6, Bligh House
4-6 Bligh Street
NSW, 2000

Postal Address
GPO Box 904
NSW, 2001

Phone: 02 8223 8418
Fax: 02 8223 8420

ABN 13 432 812 038


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